The word “really” traces back to “real” — meaning, at its root, “truly, in fact.” When people want to tell someone something, they often reach for this one extra word. Not just “good,” but “really good.” Not just “happy,” but “really happy.” The meaning barely shifts, and yet the warmth carried in it does.

In Japanese, the phrase used to say “ganbatte” — the words on this coffee’s Japanese subtitle — originally carries a nuance of enduring hardship, of pushing through difficulty to the very end. But when someone says it to wish another person well, almost no one actually wants them to suffer. They simply want, purely, to root for them, to wish them luck — and yet Japanese has no phrase that fits that feeling quite right. Saying “I wish you luck” outright, meanwhile, can come across as strangely formal, almost distant.

There’s always a small gap between what we feel and the words we have for it. To close that gap, we’ve placed two languages side by side — the plain, honest truth of “Really Good Luck,” and the familiar warmth of “ganbatte.” Some feelings need both, together, before they can truly be said.

That same intensity of feeling is what we put into this coffee.

Ganbatte. REALLY GOOD LUCK.